Nathan Docken

937.416.0066
Huntington Beach, CA
[email protected]


Experience

Ferrari & Maserati of Dealership Group 
Newport Beach, CA May 2017 - Present

Digital Marketing Manager
Managing 14 different locations

  • Created SEO strategy for all websites to increase organic search resulting in a 15% average increase in traffic.
  • Managed creative workflow developing and optimizing marketing requests resulting in more efficient output.
  • Analyzed, updated, and optimized email campaign strategy resulting in 78% increase in click-through ratio.
  • Reviewed 3rd party vendor performance, aggregated results, determined vendor ROI and recommended changes.
  • Created new template for model landing pages resulting in 45% increase in avg. time on page.
  • Implemented social media advertising strategy resulting in 6% increase in overall leads per month.
  • Updated homepage sliders, sales, service, and parts specials layout resulting in 11% increase in leads.
  • Developed and maintained online reputation management plan resulting in a 19% increase in number of reviews.
  • Analyzed reporting of website metrics & KPIs and delivered in monthly meetings to General Managers.

Acorn Woods Communications
Huntington Beach, CA June 2015 - May 2017

Digital Marketing Manager

  • Oversaw multiple website builds for clients focusing on SEO strategy and site navigation resulting in 57% increase in organic traffic and 35% increase in pageviews with 6% uptick in average monthly leads.
  • Responsible for overall performance of all client websites with purpose of increasing leads or sales.
  • Implemented first nationwide virtual reality setup for client dealership resulting in 15% more walk-in traffic.
  • Created, managed and optimized paid Facebook campaigns focusing on sales, remarketing and lead generation.
  • Developed “turn-key” digital marketing packages for motorcycle dealers with focus on Facebook and Google.
  • Built marketing plan and creative strategy for a high end motorcycle show resulting in a 43% increase in attendance.
  • Created, reviewed and analyzed monthly reports to determine campaign KPI’s are on track with expectations.
  • Updated client web content as needed including creating landing pages pages and home page slider images.
  • Oversaw and negotiate media buys of all print, direct mail, point of purchase and internet advertising.

Riders Discount
Holland, MI June 2011 - June 2015

Social Media Director/Public Relations/Marketing Coordinator, and Sales

  • Responsible for developing, and implementing company communication strategy from scratch resulting in an increase of over 500% in total audience in one year.
  • Developed SEO strategy for company website resulting in a 11% increase in organic traffic.
  • Created wireframes and page layouts for new website with focus on site navigation and user experience.
  • Managed social media company accounts such as Facebook, Twitter, Instagram, Google+, and YouTube.
  • Created multiple original content posts with over 500,000 users engaged and over 6,000,000 monthly impressions
  • Regularly evaluated social media campaigns via Hootsuite — performance, growth on track with company expectations.
  • Enhanced select athletes’ social media presence via consultation, and education on profile development.
  • Researched and evaluated web content to repost on social media sites.
  • Monitored reputation and review sites to quickly handle customer service issues or positive remarks.
  • Implemented new strategy for customer product presentation — 6% increase in engagement.
  • Lead graphic design work for race team including crew gear, semi wraps, leathers, and motorcycles.
  • Planned, filmed, and edited over 25 videos including interviews and multi-cam onboard views.
  • Staff expert in road and race motorcycle matters — enhanced company credibility with standing clients, prospective customers.
  • Routinely a top sales performer managing over $750,000 annually in gross profit.

Nationwide Children’s Hospital/Ohio Motorcyclists for Children
Columbus, Ohio April 2010 - August 2010

Marketing/Team Manager

  • Worked with Nationwide Children’s Hospital Dir. of Marketing to plan key segment for citywide “Roll on Columbus” 2010 event benefiting kids with cancer resulting in over 150 unique contributions.
  • Led design, logistics for this segment — developed, presented, and had approved — marketing strategies for tv, radio, flyers.

College Works Painting
Dayton, Ohio January 2009 - March 2009

Marketing Intern

  • Formulated, implemented marketing plan; hired and led a team of marketers — sourced 150 clients in six weeks.
  • Met with prospective clientele, built relationships into active customer accounts.
  • Generated $90,000 revenue for the company in 3 months.

Center for Automotive Research
Columbus, Ohio September 2007 - January 2009

Marketing Assistant

  • Designed marketing portfolio that secured 12 new sponsors contributing an additional $15,000 worth of parts and managed 19 other existing sponsor clients to design and develop a winning car for the Formula Buckeye program.

Education

The Ohio State University 
Columbus, Ohio

Bachelor of Arts in Communication Technology
Minor in Business

Spring 2011
Major GPA: 3.5



Skills 

  • Computer Skills: Multi-Tasking, Organization, Strategy Development, Facebook Advertising, Google Analytics, Google Ads, Tag Manager, Moz SEO, WordPress, CSS, HTML, SQL, jQuery, JavaScript, Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Illustrator, Premiere Pro and After Effects
  • Recognition: Eagle Scout with Bronze Palm  
  • Hobbies: Active WERA motorcycle club racer, track day rider, two-wheeled enthusiast, and bicyclist.

References available upon request.

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